Brand Experience Manager - Keystone Resort

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.


The Brand Experience Manager¬ is responsible for bringing the resort brand to life to guests visiting the resort. This position will set the strategy for the physical manifestation of the resort's brand as part of the in-resort guest experience. They will contract and direct vendors and other partners (internal and external) to ensure specific guest touchpoint experiences ladder back up to clearly defined brand guidelines.


This position will be responsible for developing and executing on all elements of the in-resort brand experience, including, but not limited to: Signature Brand Experiences, Special Events, Animation/Atmospheric Experiences, Strategic Alliance and other partner promotions, and others.This position will also be responsible for developing and training the resort's existing departments and staff in how the brand is to be communicated and represented in-resort. This position will contract vendors, partners and event staff as needed in order to execute the brand experiences.


The ideal candidate will have strong experience in Event Management, Brand Communication, and Sponsor/Partner Activation, with a strong background in bringing creative experiences to life.


The position incorporates a critical set of responsibilities covering a wide range, including the ability to activate success across multiple stakeholders and departments, as well as working closely with internal operational departments and vendors, as well as with various town/local/community groups and organizations to secure permits and collaborate on community-wide initiatives.


The ideal candidate must be good communicator that is able to give and take positive feedback, as well as effectively collaborate with various stakeholders and prioritize workflow. He/she will have will have their hands in many different types of projects and be responsible for delivering results safely on-time in a very fast-paced environment. Flexibility and a positive attitude are crucial, as well as the ability to delegate and direct third party vendors, contractors and partners to be able to execute with excellence.


-Develop strategy for the brand activation elements that will bring the brand to life in resort for greatest possible impact

-Oversee development of an annual Brand Experience plan; oversee schedule, track KPIs, direct execution from vendors

-Analyze Guest Research insights to be able to optimize experience activations to guest feedback

-Galvanize and manage various operational departments and staffs to be able to execute special events, activations and signature experiences

-Negotiate contracts, site fees and relationships with Third Party companies and organizations

-Work closely with Vail Resorts Strategic Alliance department and partners to strategize activation and execution of sponsorship elements

-Lead development of brand lexicon and experience plan and integrate into resort operational guest facing staff procedures and practice

-Liaise with key community / town leaders and organizations to collaborate on community-wide initiatives

-Develop plan to integrate brand activations and experiences across multiple touchpoints throughout the guest arrival and on-site journey

-Communicate performance metrics with stakeholders on analytics of guest research around activation elements

-Provide day to day oversight of Sr. Specialist, Brand Experience

-Partner with the marketing team on various other elements of fulfilling on overall marketing strategy and execution


Job Requirements:

  • Four-year college degree required. Emphasis in marketing, business and/or communications preferred.

  • Five years of marketing / brand work experience. Event experience is a must.

  • Previous supervisory experience

  • Proficient in Microsoft Office

  • Excellent English language and writing skills.

  • Excellent bookkeeping and accounting skills.

  • High degree of organization, attention to details and level of professional conduct. Self-starter, ambitious and multi-tasker.


We're looking for team members who are passionate about their work and the world around them, who take pride in ensuring our guests receive the best possible service and who bring a sense of self and fun to all they do. Life at 9,280 feet in the sky is a little different. With our crisp Rocky Mountain air and boundless options for¬ adventure and exploration, you can join a community who loves where they live and loves what they do. Keystone will be your home away from home; a place where friendliness, an eye for detail and unmatched guest service¬ is the foundation of our Culture. Come join our team ‚€“ where A Mountain of Possibilities awaits. www.vailresortscareers.com

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 149968

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